It’s ten degrees today in Chicago with snow touching down in whisks of fifty mile per hour winds. Sounds fun, right?

It might have made for a really good stay home and watch movies day if it weren’t for the fact that I’m sitting by the pool at a beautiful spa in Scottsdale. It set a record (80) here today for this time in December and I wanted to be a part of it.

I came to Arizona this week-end for a family gathering and last night as we were all saying our good-byes, I decided it wouldn’t be so bad if we had to spend another night in this beautiful spot. In fact, I started making plans for how I’d spend the day and how I’d cover my obligations in the office Monday morning. When people spoke about being home Sunday night, I thought to myself, “or Monday night….”

Sure enough, we woke up this morning to email alerts from American Airlines that they had canceled our flight. What is more, they rebooked us so that we leave early Monday morning and get us home before lunchtime! Perfect!

So, after a busy week-end jam packed with family obligations and lots of indoor time, I created a wonderful day of real vacation space where I could recharge and enjoy this beautiful moment in my life.

Some people snicker at the sound of the “law of attraction.” Yet, before The Secret suggested it was a marketable concept with commercial implications, it was simply an idea that people either lived by or ignored. The notion that we can create our reality by focusing our thoughts, feelings and intentions on something is as old as humanity itself.

What hunter set out into the tundra thousands of years ago without envisioning the perfect kill? What mason placed a corner stone without first seeing and admiring the finished temple in his mind?

One need not be a New Age subscriber to identify with common sense. If we go to sleep worrying about rain ruining our picnic the next day, it is very likely that the grill will have an inch of water before we awaken. Try seeing the sun shine, the food tasty and your guests laughing and having a wonderful time.

The choice is yours, is it not? I guess it is all in how you look at it.

The view looks great to me from the pool.

My dad loved a little John Denver on a snowy Saturday morning. Ann Murray joined us on the car stereo for short trips to the store. He cranked the Kenny Rogers when nothing else would suffice but the Gambler.

I moaned. I yelled. I rallied my tween-age defiance, flicked off the Sony’s power and proudly took my time-outs like a prisoner caught with a shank at lock-down. A classically disenfranchised youngster, I had no say when it came to the theme songs of family time. However, when I think back to my childhood, the background tunes that color my memories are exactly those cheesy, un-hip, “why is this song still in my head” examples of 1970’s Americana.

One of the greatest things about driving was choosing the music that served as the score for my personal movie. Peter Gabriel’s Sledgehammer blasted through my silly Nissan Maxima as I drove home from the DMV after passing my road test. George Michael cooperatively chanted “I Want Your Sex” as I sat dazed and content after losing my virginity. “It Takes Two to Make a Thing go Right” is imprinted from my first freshman dorm party, the moment I realized I was truly on my own and could party like THIS if I wanted to…

The funny thing is that I don’t listen to the music from that movie anymore. Oddly enough, when I feel nostalgic, I reach for a little John Denver. I look to “Sweet Caroline” and not “Darling Nikki” to soothe what ails me these days. Who put Simon and Garfunkel on my freakin I-pod? Guilty. I can’t explain it other than I’m the product of my environment. I just never thought the environment that would stick would be the cheesy, 70’s one.

I used to love twirling around in circles as a little boy, making myself as dizzy as I could before I would fall sideways into the warm grass, giggling and groaning with ecstasy. As a “spiritual seeker type” of young man, I was captivated by the Whirling Dervishes, the Sufi order that counted the great poet Rumi as one of its members. I sought out their mystical celebrations of merging with the Divine Source through a deep meditative trance induced by careful gliding into a transcendent state. Ahhh.

Who doesn’t enjoy a good spin?

In fact, I see spinning every day in my work. Some people like to whirl themselves into a dramatic tizzy by repeating the same patterns, over and over again, until they either stumble upon deep meditative introspection or they crash into a brutal wall of frustration and anger.

I am also aware of the kind of spinning where people attempt to repackage their thoughts, behaviors and emotions toward less incriminating, less shame inducing places. This is a fascinating process to witness, as the spinner, much like the Dervish, can become intoxicated by their own circulating distortion.

And really, who doesn’t spin sometimes? Humans are indeed animals, deep down inside, and we have a strong survival instinct. I find that for most people, survival tends to be typically emotional rather than physical in nature. Why would I want to feel bad about myself? It is far easier to spin the facts or the feelings in a way that alleviates my own anxiety or feelings of shame.

Today, there is even a substantial amount of institutional spin. Corporations spin disasters or failed quarterly profits, governments spin misguided policies, wars and appointments. Today, Wiki Leaks’ Mr. Assange is being spun so hard he is sitting in jail right now and the folks that put him there want you to believe the spin is reality. Since when does Interpol extradite people for broken condoms?

Ah, the breeze is lucid, warm, dream-like as we turn and turn and turn.

Last spring I attended a workshop in Boston offered by Hay House Publishing Company geared towards  folks in the community who want to promote their transformational work in the world. I wasn’t exactly certain what to expect nor was I particularly clear about what it was I was looking for, but a dear friend went to a previous offering and had nothing but rave reviews. And he is awesome.

One of the things author and life coach, Cheryl Richardson, presented was the necessity for contemporary  teachers to develop a personal “platform” that draws upon numerous social and technological avenues in order to effectively promote one’s core message. Core message, right? I negotiated mini panic attacks for the first 24 hours of the week-end as I grappled with the fear of truly spelling out to myself, let alone to others, what indeed was my message, my purpose, my passion.

“I want to change the world.” Well, easy enough, right? Who doesn’t want to change the world? I’d proudly sit with that clarity for about five minutes before the onslaught of “yeah, but’s” came pouring in and sent me reeling into confusion and self-doubt. “Who am I to say there is a problem with the world as it was created and exists?” “Who am I to suggest that I know what the world needs and that I have the ability to affect that change?”

“OK, I know! Relationships! I want to help folks enjoy more meaningful, transformational relationships!!!” Now what could be bad about that? I’ll be “the relationship guy!” I smiled silently from my chair as the workshop proceeded, content that I had already gained something useful and I had done it all by myself! Sure enough, an hour later a flood of scenes from previous relationships came crashing in, carrying the debris of mistakes, lessons and tragedies committed by yours truly in attempt after attempt to maintain “successful” romantic connections.

I felt like Charlie Brown trying to kick the elusive football. I’d charge the ball with gusto only to wind up flat on my back,  cartoon birdies circling overhead. How could I ever really know what I want to do or say with my talents if I can so easily find a hundred reasons why I have been so clueless about this or that, even a miserable failure at something I wish to teach others about.

“Who would want to hear about creating a healthy relationship from someone who has had unhealthy ones in his own past?”

I began to research platform development in the weeks and months following the workshop and found myself reading marketing books, opening numerous social networking accounts, watching Ted.com videos from speaker/teacher masters and creating a public presence. One of the themes that I found particularly striking across the board was the necessity of branding.

The notion that every public person needs to brand themselves as if they are a product to be sold in the marketplace was instantly jarring. Really? At first it was a bit funny to imagine myself as a tube of toothpaste or a new Smart Phone. “What makes me unique from other dental products or telecom mediums?” My toothpaste is all natural, smooth yet gritty, tasty and delicious but not too sweet?!? Not good enough! My toothpaste supports you by keeping a loving, compassionate breeze of sweet cleanliness on your breath all day! My cell phone not only makes calls and take photos of your life, it provides you with an alternative universe, a special community of like-minded people where you can feel at home and nurture your relationships!

No matter what product I could be “selling,” it is difficult to remove the essence of who I am and what I’m truly seeking to create in the world. I don’t want to sell anything, actually. I want to make changes in the world available for others to embrace. I can only share my opinions or beliefs about that change and then people can choose for themselves whether those ideas resonate or not. I do truly believe that healthy, nurturing relationships are the key to deep, lasting peace and self-love. I believe that with healthy relationships come healthy homes, cities and nations thus creating a healthy planet. Do I want to sell that to you? Not exactly.

My deep hope is that you will come to want it for yourself. There is a challenge within myself when it comes to trying to convince anyone of anything. I present ideas and possibilities and that is where I leave it. I know from decades of experience that I can not change another person but I can invite them to change. I don’t want to have to market myself in a way that makes change sexier or smarter, I want the reality of it to stand on its own. Then again, what if it doesn’t?

What if I sing from the mountain tops that projecting our needs onto others is the same as wanting to lock our friends and family in cages and invite visitors to come see what lovely relationships I have created? What if I dance a healthy relationship dance in my own life in the hope that those around me will see the beauty and benefit of nourishing their connections?

What if I do these things and nobody gets it? What if I sing my heart out and no one cares?

Back to branding. Can I make the message sexier without losing the authenticity of my beliefs and dreams? Can I assemble my words in a wittier way such that people think I must know what I’m talking about and then change? How is it possible to package myself and my message without attention to branding and marketing and not lose focus on the heart and soul of my personal journey?

I turn to the sun dried plum for wisdom.

What, you’ve not yet discovered this exotic fruit in your grocery store? The Angelino sun dried plum is naturally sun-dried, ready to use and will knock your socks off! It comes “fancy” sized, is approximately 2˝ in diameter with a deep violet color. California Angelino Plums have a tangy sweet flavor with spicy undertones and a chewy texture making them a good choice for snacking and as an ingredient for baking in breads, scones and bagels. Plums have a natural affinity to wines and dried plums are high in vitamin A, potassium and are an excellent source of fiber. They are even Kosher Certified.

What could be bad about such an exotic fruit? Nothing. Just explain it to the prune. They are calling it a “marketing make-over,” a “sea-change in the fruit world” and a “fruit of the past. ” The good old prune that my grandmother ( and yours ) used to chew on to keep things “right in the world” has been transformed into something exotic, fresh and fun. While it is still carries the amazing nutritional benefits of a good prune, the sun dried plum is about your transformation! What?

You didn’t like going to the store and buying prunes. It wasn’t sexy. Perhaps, it was embarrassing. You didn’t serve it at holidays or with mixed company. Your kids giggled at it in the cupboard so you stopped bringing it home. You changed. You wanted the benefits of the prune but you were no longer willing to tolerate the “bad wrap” associated with the prune. So, the powers that be made an adjustment for you as they have done with the Patagonian Toothfish, Sugar, and High Fructose Corn Syrup. They just want you to be comfortable. Corporations, governments and marketers can label things all sorts of ways to ensure that you feel at ease and that your numerous instinctual triggers don’t go off and compromise a sale, a change in your behavior.

Brother Shakespeare questioned whether a rose would smell as sweet by any other name? My message is the same, regardless of fancy platforms, marketing or savvy sales pitches. We can change the world, starting with our most basic relationships. Each day we have choices as to how we will be in the world; how we will interact with others. There is something so basic and true to this that no matter how I package it, the reality is always clear and present.

In the end, I guess I am really like the prune.